Certified Production & Operations Manager (POM) 2025 – 400 Free Practice Questions to Pass the Exam

Question: 1 / 480

What type of product development strategy carries the most risk?

Incremental product improvements

New internally developed products

The strategy involving the development of new internally developed products carries the most risk due to several factors. First, developing a new product from scratch requires significant investment in research and development, and this investment can be substantial without guaranteed returns.

Additionally, the process demands comprehensive market analysis to ensure that the new product meets customer needs, and this carry uncertainty regarding consumer acceptance and market viability. The organization must navigate unknowns, such as potentially underestimating development time, misaligning with market trends, or encountering technical difficulties that may delay or derail the project's success.

This strategy also lacks the safety net that may accompany collaboration with partners, as seen in partnership developments, where shared resources and expertise can mitigate some risks. In contrast to incremental improvements or market research-driven products that often build on existing knowledge, the creation of a new product is more unpredictable and encompasses broader uncertainties, thus amplifying the potential for failure and financial loss.

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Partnership developments

Market research-driven products

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